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Nike’s NFT-related product has generated the company more than $185 million in revenue with the CloneX NFT avatars accounting for half of that revenue. Through RTFKT, Nike also raked in $1.29 billion in secondary royalties. This demonstrates the success of Nike’s Web3 strategy which .Swoosh will be expanding upon. With the platform, Nike hopes to onboard its own customers, who may be less Web3-savvy than RTFKT’s existing base, to Web3.