A premium domain name can be important to a startup's success for several reasons:

Credibility and Trust: A premium domain name can make your startup appear more credible and trustworthy to potential customers, investors, and partners. A professional and memorable domain name can signal that your business is established and serious.

Memorability: Premium domain names are often short, easy to remember, and relevant to the business they represent. This makes it easier for people to recall your website address, increasing the likelihood that they will visit your site.

Search Engine Optimization (SEO): Some premium domain names may contain keywords relevant to your business, which can boost your website's SEO. Having keywords in your domain name can help your site rank higher in search engine results for those specific terms.

Brandability: A premium domain name can be a key part of your brand identity. It's something people will associate with your business, and a strong brand can lead to customer loyalty and repeat business.

Type-In Traffic: Premium domain names receive direct traffic from users who type the domain name directly into their browsers. This can provide an additional source of potential customers without the need for expensive marketing campaigns.