Seller's notes about YourDentist.co.uk

How A Domain Name Generated $40 Million In Revenues In 5 Months!

Shaun McGowan’s business, Beep.com.au, was turning over $60 million, 5 months later, it's grown by 60%, now exceeding $100 million in turnover, through one simple change – the domain name!

McGowan purchased a new, premium domain name CarLoans.com.au in June and since then the business’s click-throughs have increased, its marketing spend has reduced and turnover has increased by $40 million.

"When you can, you should invest in the best possible name and spend the most money that you can afford. Relating it back to the retail world, think about it like a store location. Having a premium domain name is the equivalent of buying the best shop on the best street with the best foot traffic."

Many brands have names that don't make sense or are not relatable to the product offering which means higher marketing costs. Trying to convince consumers to believe that a name like Cinch, for example, is the new name for buying cars increases your marketing spend. WeBuyAnyCar.com 'does what it says on the tin' and builds far greater retention. In reality, a premium domain name is the most powerful salesperson you can have!

Many companies lease rather than purchase equipment outright as leasing is a method of reducing their tax bills. This is because a lease is 100% tax-deductible as all payments made for the product are written off against the company tax bill. The domain name is controlled by you and ownership is yours at the end of the lease.

By acquiring this domain name, you secure a hugely valuable domain name that is both an asset and a brand.

Domain names sold - Cars.com $870 million, Money.co.uk £1,200,000, Cruises.co.uk £1,100,000 and LasVegas.com $90 million