RiseOfSocialCommerce.com is for sale
is for sale
Seller's notes about RiseOfSocialCommerce.com
Social Commerce sits at the center of the evolving convergence of features on a growing number of online retail and social interaction platforms. This is driven by social-first platforms launching commerce features (e.g. social media creating in-app product catalogues) and commerce-driven sites launching social shopping elements (e.g. marketplaces launching live streaming or group buying). The most common form of Social Commerce is commerce-driven sites launching social shopping elements (e.g. marketplaces). At the same time, in some parts of the world- like in China, where brands more commonly use online retail platforms - social media is used to inspire and drive purchases, while e-commerce is seamlessly integrated into these experiences through popular formats such as group buying and live-streaming.
Imagine: You are scrolling on your phone, and you see a post from your favorite influencer, wearing a t-shirt from an up-and-coming brand. You love the design and tap the photo to see the price and it takes just a couple of clicks to find yourself reading a product detail page on Instagram.
A few seconds later you click the purchase link to approve the transaction with facial recognition inside the app. You’ve just made a socially driven, seamless and fast purchase.
In 2022, roughly 4.6 billion people (58% of the population) are active social media users, spending an average of 2:27 hours per day on these channels.
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